The Scienomics Group (TSG) is an industry leader in scientific and medical strategy and communications. Since 2006, TSG has worked collaboratively with leading biotech and pharmaceutical companies across a range of disease areas, including specialty, orphan drugs and rare disorders. We partner with our clients to develop scientific platforms, educational programs, market intelligence and best-in-class training. Collectively, we bring a deep understanding of science, creativity and digital innovation to engage, educate and inspire scientific teams and healthcare professionals. Our solutions help to facilitate and catalyze performance.
At TSG, our passion is science. We are a powerful team of professionals, committed to partnership and united by a shared purpose of helping our clients commercialize their breakthrough therapies. By harnessing our scientific insights and deep healthcare marketing expertise, we are able to uniquely communicate the scientific basis and clinical rationale for new therapies and devices/diagnostics.

TSG is a member of the Healthcare Consultancy Group (HCG),
a global company in the Omnicom Group.

Our Capabilities



We engage HCPs through visual storytelling that drives behavioral change


We are logistics champions, driven to perform and share accountability so you can focus on critical peer-to-peer education


We distill and organize complex data, creating compelling and innovative platforms that support scientific exchange




Matt brings more than 15 years of strategic marketing and healthcare communications experience to his role as president of The Scienomics Group, where he directs the development and implementation of innovative scientific strategy, medical communications and peer-to-peer education. His clients benefit from his unique blend of marketing expertise, scientific knowledge, and specialty therapeutic area experiences. Matt has worked extensively in oncology, hematology, urology, mental health, and metabolic disorders.
Matt gained a deep understanding of the industry from a client-side perspective, with prior experience in brand management and sales for AstraZeneca and Solvay Pharmaceuticals. Matt has been involved in branding and commercialization strategies at every point in the drug development life-cycle.
Matt has a profound respect for the science behind today’s innovative medicines. His career began in the laboratory as a bench scientist, studying signal transduction pathways in diabetes mellitus. A graduate of The University of California, Berkeley, with a BS in molecular and cell biology, Matt continued his education and received an executive certificate in pharmaceutical drug development from UC Berkeley’s Haas School of Business.
Matt is a novice wine collector with a particular fondness for a well-aged Barolo. He enjoys cooking and is happiest when his kitchen is full with family and close friends.



EVP/Managing Director

Lauren leads our Client Services group and is strategic marketing lead for our key accounts. She has extensive launch and lifecycle management experience, including disease education and branded commercialization strategy. Lauren brings our clients over 15 years of experience in the healthcare industry, 12 of which she spent on the client side in marketing, leading large teams to launch pharmaceutical and biologic compounds.
She has extensive expertise in therapeutic areas including ophthalmology, insomnia, and erectile dysfunction, and led brand launches for blockbuster brands like Viagra during her 10 year tenure at Pfizer. Lauren is also a Genentech alumnus and was Marketing Director for the promotional launch of Lucentis in wet AMD.
Lauren received her BA in Economics and French at the University of Virginia and her MBA in Marketing and Finance from Columbia Business School.
In her spare time, Lauren is an avid runner and classical pianist.



SVP, Scientific Services

Dr. Rooney is responsible for developing scientifically-based marketing strategies as well as leading a team in the development medical content aligned to these strategies. Dr. Rooney has experience across a wide range of disease states, including immunology, oncology, rheumatology, gastroenterology, neurobiology, metabolic disease, and infectious diseases.
Prior to his career in medical education, Dr. Rooney earned a PhD in immunology from Harvard University, where he worked on lymphocyte development and lymphomagenesis. Later, as a Jane Coffin Childs Postdoctoral Fellow at The Rockefeller University in New York, he focused on telomere-driven tumor suppressor mechanisms. He has been the lead author of work published in such peer-reviewed journals as Immunological Reviews, Proceedings of the National Academy of Sciences USA, the Journal of Experimental Medicine, and Molecular Cell.
In his spare time, Dr. Rooney coaches local youth baseball, softball, and basketball teams.



SVP, Creative Director

Markus brings over 20 years of experience in the marketing and advertising industry, focused on creative leadership on the healthcare and pharmaceutical industry. He has led diverse copy and art teams in the marketing of established and new products across US and global markets. His career and creative leadership has spanned therapeutic areas and specialized medicine categories, including oncology, immunology, and dermatology, and ensured consistent cross-cultural messaging and communication. He has contributed to several successful brand- and indication expansions and launches in global markets.
With extensive experience across print, digital, and experiential design, he has led the effort in creating compelling and effective campaigns and congress events around the world that combine visual communication, spatial design, and highly engaging digital components to maximize his clients’ messaging.
Markus received his BA in Media Studies from The New School University, with a concentration in writing. He spends his free time hiking in British Columbia and the Adirondacks, photographing, and creating handmade books.



SVP, Business Development

Kirsten brings over 20 years of experience in strategic healthcare marketing across a range of health care organizations. As a proven leader, she has developed best practices for generating new business, and delivered integrated solutions from development through commercialization for biotech, pharmaceutical, medical device, and nonprofit organizations. Her experience with strategy spans development through execution, leveraging new and traditional media, and health IT platforms to bring new products and services to market.
Kirsten's in-depth category and therapeutic experience includes cardiovascular, CNS, diabetes, gastroenterology, immunology/oncology, pain management, women’s health, rare disease/orphan drugs, and vaccines. She has a successful track record of leading efforts to improve efficiencies and build high performing teams, and is passionate about creating innovative solutions and improving health outcomes.
Kirsten received her BA in English from Dartmouth College and her MBA in marketing from the University of Michigan - Stephen M. Ross School of Business.
Kirsten enjoys hot yoga and painting, as well as traveling to the beach with a good book whenever possible.


VP, Operations

Joel combines 13 years of operations experience in multiple disciplines and fields to lead our Speaker Bureau team. Joel’s unique military experience (US Navy SEAL) paired with his MBA have led to a history of innovation and process improvement in Fortune 500, midsize and startup companies. In his past role overseeing a large 500-employee department for the Wynn | Encore Casino in Las Vegas, Joel was specifically brought in to overhaul operations and revamp processes from the ground up. His operational focus is:
  •  Systems implementation
  •  Process redesign
  •  Operational strategy
  •  Product and process innovation
Joel’s experience working in ambiguous and undefined landscapes has led to several industry-leading improvements, both in the military and private sector. Joel’s understanding of database system architecture is crucial in helping his clients identify their objectives, define SLAs and then measure and achieve their success. Joel received his MBA from Drexel University in Philadelphia, Pennsylvania.


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1 East Weaver Street, 3rd Floor
Greenwich, CT 06831

San Francisco

55 Union Street 3rd Floor
San Francisco, CA 94111

New Jersey

485 US Route 1 South
Building C, Suite C-120
Iselin, NJ 08830

Matt D’Auria
President, The Scienomics Group
(203) 992-6700